Visual Brilliance: Expert Graphics & Video Solutions
Visually engaging websites, social media posts, advertisements, and promotional material are essential for companies today. Studies demonstrate how colorfully designed graphics and creatively scripted videos increase engagement, recall, and conversions. They enable interactive storytelling beyond text, successfully highlighting products, services, events, and brand narratives.
The Importance of Visual Content
In an increasingly crowded digital landscape, visually appealing graphics and videos provide that crucial competitive edge for brands. Viewers process images 60,000 times faster than text, with 90% of information transmitted to the brain being visual. Creative visuals utilize colors, shapes, layouts and other elements optimized for devices and platforms to instantly capture interest.
Graphics and Videos Capture Attention Rapidly
Videos specifically boost engagement and sharing by enabling immersive viewer experiences. Watching a product tutorial or employee testimonial feels more authentic and emotional than reading the same content. Videos also permit interactive calls to action. For instance, clicking to learn more or signing up during an engaging video.
Complementary Power of Visuals with Text Content
When integrated with text-based information on websites, blogs, social media channels, and emails, graphics and videos work synergistically to inform and inspire. Audiences dwell longer on pages with relevant images and are five times more likely to engage with embedded video.
Impactful Storytelling Through Visuals
Well produced videos and graphics tell stories that elegantly speak to pain points and present solutions. They grab attention amidst saturated feeds through eye-catching thumbnails and previews causing curiosity clicks. With 65% of web traffic predicted to be video-based by 2027, forward-thinking brands are investing heavily. Those providing value through educational visual content are pulling ahead.
Types of Graphics & Videos We Create
Our graphic design and video teams partner with each client to define messaging and visual strategies to maximize conversion potential. Tailored multimedia campaigns built thoughtfully on audience preferences precipitate higher returns.
Types of engaging graphics delivered:
Logos: Convey brand story, values, and services at a glance through color and shape symbolism. Scalable, high-resolution vector files are easy to resize.
Banners: Website headers and social media banners in vertical, square, or landscape formats. Attention-grabbing with strong calls to action.
Infographics: Display statistics, data comparisons, and timelines using charts/graphs. Shareable content helps cement thought leadership.
Product Photos: Showcase product features and capabilities through professional photography. Enable zoom-ins on details.
Packaging: Reinforce brand identity and quality, conveying product benefits on racks and shelves.
Website Images: Curated stock photos and skillfully shot custom pictures immerse site visitors in relevant scenarios and emotions
Promotional Posters: Maximize event or offer visibility through visually arresting graphic posters designed for online and print use
Presentation Slides: Impactfully display key messaging points for talks and corporate presentations
Email Design: Increase open and click-through rates with aesthetically aligned emailers that are easy to parse on mobile devices
Videos delivered:
Explainer Videos: Demonstrate products/services using animated motion graphics, computer-generated imagery and camera footage
Our Graphics & Video Creation Process
Pittsburgh SEO Consultants begin projects with discovery calls identifying primary KPIs, audiences sought, persona pain points, competitive analyses, and any pre-existing brand assets. Our team establishes success metrics upfront, enabling continual optimization.
Detailed outlines are prepared next, clearly delineating the following:
Scripts for planned videos based on researched viewer preferences
Storyboards depicting shot sequences through sketch visualizations
Graphics frameworks providing templates accommodating needed text/image areas
Licensed music choices fitting brand voice
Sourcing and building customized branded graphics involves:
- Typography selection considering legibility
- Harmonious color scheme creation
- Balanced, intentional compositional buildup
- Commissioning illustrations or high-quality photos
- Wireframing responsive website page layouts
Videos crafted leveraging:
- Talented video scriptwriters ensure consistent branding
- Professional voiceover artists fitting target viewership
- Advanced videographers, editors, and animators
- Strategic use of B-roll footage and motion design
- Seamless background scores supporting messaging
- Color correction and audio-sweetening essentials
The process advanced to production turnarounds, revealing initially edited drafts for feedback and suggested tweaks before finalization. Reviews at such interim checkpoints help pivot creatives benefiting end products.
Ultimate graphics and video deliverables provided in client-approved formats include:
- Print-ready files fixed for intended display sizes
- Interactive website & mobile-ready digital files
- Social media posts with engaging captions
- Video files in square 1:1, 16:9 widescreen, vertical 9:16 aspects
- Transcripts, descriptions, and metadata for videos
Graphics Design Expertise We Offer
Our award-winning graphic design team brings decades of industry experience in creating beautifully fitting visual solutions across scenarios. Having served startups through Fortune 500s allows intuiting most client contexts rapidly. We imbue polished aesthetics into deliverables leveraging balanced mastery across:
Typography: Distilled knowledge of pairing appropriate, legible fonts for branding collateral for websites, social posts, brochures, flyers, posters, prints, and beyond. Creatively playing with type hierarchy, tracking, leading, kerning, alignment, and flow.
Color Schemes: In-depth expertise on the psychology behind colors, cultural interpretations, and emotional triggers. We deftly select, test, and refine palettes that resonate with target consumers. Vibrant or subtle, monochromes or accent shades.
Compositions: Talent in directing viewer attention to hero elements using proven techniques – rule of thirds, leading lines, negative space usage, depth creation, and natural flow. Suitable compositions tailored for various mediums.
Photography: Curating relevant, high-quality photographs through premier stock image partners to incorporate into designs provides authenticity. Advanced post-processing skills on professionally shot pictures add polish.
Responsiveness: Creating aesthetically and functionally versatile designs natively responsive across devices – web, mobile, tablets, TV. Ensuring usability by testing on all platforms.
Animation: Building intriguing motion design, including cinematography, animated GIFs, and HTML5 banner ads that capture attention-grabbing action.
Results of Our Graphic & Video Work
Our Bureau thematic PowerPoint template provides beautiful infographics, charts, and diagrams to make your presentation remarkable. This multipurpose template is also perfect for project proposals and reports. The template comes with a modern and professional design to create great presentations.
To explore how Pittsburgh SEO Consultants’ expertise in impactful graphic design and creative videography can benefit your business, please reach out!
Frequently Asked Questions (FAQs)
What types of graphics can you create?
We offer a wide range of graphics services including logos, banners, infographics, product photos, packaging design, website images, promotional posters, presentation slides, and more. Our expert graphic designers can create custom solutions tailored to your specific needs and branding.
What types of videos do you offer?
We specialize in producing engaging explainer videos, testimonials, video ads, interviews, and other formats that bring your product or service to life. Our videographers and video editors implement proven techniques for telling compelling brand stories through video.
How long does it take to complete a graphics or video project?
Project timelines vary based on factors like complexity, length, revisions required, and production schedule. Most projects are completed within 2-6 weeks from initial brief to final delivery with set check-in points. Rush delivery options are also available.
How can graphics and videos benefit my business?
Compelling graphics and videos significantly boost engagement, brand awareness, recall, website conversions, lead generation, customer satisfaction, and sales. Investing in quality visual content gives your business a competitive edge today.
What graphic design expertise do you offer?
Our award-winning design team are experts across typography, color theory, compositions, photography, animation, and preparing graphics optimized for every medium like print, digital, web and mobile. We tap deep creative talent tailored for your needs.