Elevate Your Brand with Our Custom Logo Design Expertise
A custom logo design is the foundation of a strong brand identity. It is one of a business’s most vital investments to stand out in their industry. At Pittsburgh SEO Consultants, logo design is our specialty. With many years of experience helping companies big and small craft recognizable brand marks, we have the expertise to create a logo that communicates your brand’s values and makes a lasting impact on your audience.
Why You Need a Custom Logo Design
Your logo is one of your company’s most valuable brand assets. Here’s why investing in a custom logo design is so important:
Makes Your Business Stand Out and Builds Brand Recognition
A unique and memorable logo instantly sets you apart from competitors. It makes your business recognizable and helps customers associate your brand with quality products/services.
Communicates Your Brand Identity and Values
An impactful logo reflects what your brand stands for. Custom colors, symbols, and fonts convey the emotions and ideas you want to be associated with your company.
Helps Establish Credibility and Professional Image
A polished, custom-designed logo lends legitimacy and helps customers trust you. It shows you are serious about your brand.
Allows Customization for Your Unique Business
We’ll design a one-of-a-kind logo tailored to your company’s specific strengths and offerings. The result is an authentic brand mark that could only represent your business.
Versatile for Use Across Platforms and Materials
We optimize your logo for every application, including your website, business cards, signage, branded merchandise, and more.
Our Logo Design Process Step-By-Step
We develop logos customers rave about by following this proven creative process:
Initial Consultation to Understand Your Business and Goals
It all starts with getting to know your company inside and out during an in-depth discovery call. We’ll also discuss your brand goals, target audience, and desired perceptions you want the logo to evoke.
Market Research and Developing Design Concepts
Next, we conduct competitor research to inspire design ideas to make you stand out. We analyze your audience, brand story, and visual identity goals to develop a creative logo brief. Then, our design team starts bringing initial ideas to life.
Presentation of Logo Design Concepts with 3-5 Options
You’ll receive 3-5 initial logo concepts, each created just for you. We’ll provide the logo in various mockup scenarios so you can envision usage. You’ll see optional styles, like horizontal, stacked, or transparent versions.
Feedback, Review, and Selection of the Favored Logo Design
This vital step is where we gain your valuable feedback to refine the best option further. We’ll discuss what you like about certain concepts and any desired changes – shapes, colors, fonts, etc. Then, you’ll select the favored design direction.
Finalizing Selected Concept and Perfecting Design Details
With your feedback, we’ll finalize the chosen logo concept by fine-tuning details like:
- Spacing/sizing of visual elements
- Typography styles and hierarchy
- Color palette variations
- Graphic vectors reworked
We develop numerous revisions until the logo achieves your vision 100%.
Delivery of Design Files in All Necessary Formats
Lastly, you’ll receive ready-to-use logo files in multiple formats: PNGs, SVGs, PDFs, and vector sources. We also provide a style guide outlining ideal logo use standards across applications. Your beautiful custom logo is Complete!
Logo Design Options We Offer
No two businesses are alike, which is why we offer these diverse logotypes to match unique needs and brands:
Typographic Logos
These timeless logos showcase custom display typography designed specifically for your company. Sophisticated letterforms elegantly spell out your business name. Typographic logos are clean, simple, and boldly put your name front and center.
Lettermark Logos
Lettermark logos distill your business name down to iconic initials or abbreviated elements. They create simple brand recognition and are easily scalable. The mark is formed from stylized letters with visual flair.
Monogram Logos
Monograms combine your business’s initials into one symbiotic shape. The interwoven initials become an abstract symbol signifying your brand. Monograms have upscale, classic elegance that is perfect for luxury goods brands.
Iconic Logos
Icons use a symbolic graphic, shape, or illustration embodying your brand. Clever iconic logos fuse imagery with your company’s offerings for memorable impact. They transcend language barriers with effortless visual understanding.
Combination Logos
These versatile logos unite both iconic graphic marks and personalized typography. The icon imagery and display typeface play off one another to synthesize the ultimate branding statement.
Logo Variations
We design adaptive variations of your logo optimized for:
- Light vs. dark backgrounds
- Horizontal or stacked layouts
- Primary and secondary colorways
- One-color minimalist versions
Animated Logos
Animated logos incorporate motion, transformation, and reveal effects for digital displays like websites and video intros. These dynamic logos infuse vital energy and interactivity into your brand.
Brand Guide Development
Along with your polished logo files, you’ll receive a complete style guide covering the following:
- Optimal logo display size, padding/spacing, and placement
- Authorized and prohibited logo usage
- Primary and secondary color palettes with hex codes
- Typography
- Downloadable logo asset library
These guidelines establish consistent brand presentation across all formats.
Ownership, Copyrights and Trademarks
We transfer full ownership rights once the project is completed. The copyrights give you:
- Exclusive rights
- Ability to obtain trademarks
- Control over where/how the logo is used
Ready to turn your company into an iconic brand? Contact Pittsburgh SEO Consultants to get your custom logo design process kicked off!
Frequently Asked Questions (FAQs)
How long does the process take?
We can turn around professional logo concepts in 5-10 business days. More complex projects run 2-4 weeks. Rush orders in 30 days.
How many revisions/concepts are included?
Every package comes with multiple included revisions to perfect your favorite option. We present 3-5 concepts up front, with the mid-tier and unlimited packages featuring more designs.
What if the project is canceled midway?
We retain ownership of any unused concepts, but you keep all completed deliverables received up to date at the time of cancellation. No work is reused without consent.